Hi, I'mMOHAMMADHAMMAD
Operations & marketing leader delivering 15+ projects across MENA for tier-1 brands worldwide.
Driving Excellence in Operations and Marketing
Transforming complex projects into seamless experiences through strategy, marketing, process optimization, and data-driven decisions.
Operations & Marketing Partnerships Leader
I lead integrated marketing and operations for regional programs, aligning budget, media mix, partnerships, and delivery teams to turn strategy into measurable results. Applying Lean Six Sigma and Agile, I convert complex, multi-stakeholder projects into scalable processes that boost efficiency and commercial outcomes.
On the marketing side, I own the full growth stack: performance channels (Meta/Google), creator/affiliate programs, PR/earned media, backed by reporting through platform analytics and Power BI. I build annual plans and campaign playbooks, negotiate co-marketing with brands/suppliers/venues.
Current Role
Operations & Marketing Partnerships Leader at GGTech Entertainment, Dubai
April 2021 - Present
Certifications
Lean Six Sigma Black Belt & Green Belt
PMP Candidate
Education
Bachelor's in Accounting
Yarmouk University, 2017
Expertise & Approach
I lead integrated operations and marketing partnerships for multi-market launches, aligning budget, channel mix, partners, and delivery teams to turn strategy into measurable results. I plan and execute go-to-market campaigns across paid, owned, and earned channels, run creator/affiliate programs, and coordinate PR while negotiating co-marketing, setting rate cards, and managing vendors and agencies.
Using platform insights and Power BI, I track CPA, CVR, and ROMI to reallocate spend to what converts. Operationally, I build playbooks, schedules, and SLAs, manage teams and risk, and drive on-time launches with tight cost control. I apply Agile and Lean Six Sigma to remove waste and speed delivery.
Core strengths: GTM planning, budget ownership, partnerships, campaign operations and measurement, team/vendor leadership, and process design and improvement.
Featured Projects
15+ major esports tournaments and events across the MENA region
Skills & Expertise
Comprehensive skill set combining operations, analytics, and strategic planning
Operations & Management
Methodologies
Data & Analytics
Certifications
Marketing
Let's Create Something Amazing
Let's discuss how we can work together on your next esports project.